Today’s Social Media – Benefits and Liabilities

People increasingly rely on social media for breaking news, events and communication. Tweets, blogs, and facebook posts have replaced print, radio and television as primary sources. Electronic newsletters and emails are left unopened in spam folders. So how do you reach people in the twitterverse, or get your event to show up on their facebook feed? Can a linkedin connection get you over a few degrees of separation?

This session will focus on each of the primary platforms – Twitter, Facebook and LinkedIn – and provide you an overview of how they work and strategies to get the most out of them without burying yourself in your smartphone for 24 hours a day. We’ll look at the do’s and don’ts to keep your company and your personal brand viewed in a positive and professional manner in these online interactions.